HEALTHY SNACKS AT THE CHECKOUT COUNTER: A LAB AND FIELD STUDY ON THE IMPACT OF SHELF ARRANGEMENT AND ASSORTMENT STRUCTURE ON CONSUMER CHOICES

Healthy snacks at the checkout counter: A lab and field study on the impact of shelf arrangement and assortment structure on consumer choices

Abstract Background The essence of nudging is to adapt the environment in which consumers make decisions to help them make better choices, without forcing certain outcomes upon them.To determine how consumers can effectively be guided to select healthier snacks, we examine the effect of manipulating the assortment structure and shelf layout of an i

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A FRESH APPROACH TO UNFAIR TERMS IN COMMERCIAL CONTRACTS: ARE THE LATEST LAW AMENDMENTS BENEFICIAL TO CONSUMERS?

Mostly in consumer contracts, the economic and juridical imbalances between trade participants give the party of superior negotiating strength Placemats a considerable advantage by defining terms in advance.Consequently, an unfair business-to-consumer practice emerged in which sellers and suppliers impose a series of non-negotiable terms to the det

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